Marketing: Can Google Sell and Market a Smartphone? – Advertising Age – Digital
Posted by michaeldowning on January 4, 2010 · Leave a Comment
Marketing: Can Google Sell and Market a Smartphone? – Advertising Age – Digital.
My own personal opinion here, I indeed have used a friend of mine’s Google Phone (employee issue) – while there are many fast and slick features that will make everybody’s life easier (close integration of mail, contacts, docs, and all other things now run by Google) the overall user-experience and tactile interface (a vibrating skin like feedback when buttons are pushed) doesn’t exactly work too well.
No question that will only be a matter of time before the UI is much better, cleaner, faster. But at the moment it seems like they need to get Marissa Meyer working on overall user-experience to make it more drop-dead simple.
-MD
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Filed under Industry Developments, Media Innovation, The Next Big Thing · Tagged with android, Google, Google Phone
