Jeff Jarvis calls it yet once again…the tsunami that is building around our ability to begin to add highly relevant new contextual dimension around everything that we experience online or offline…and make that relevant information available to all others. And the fact that Google is doing everything to become the central warehouse of said data.
Read an excerpt of his thinking here:
Every address, every building, every business has a story to tell. Visualize your world that way: Look at a restaurant and think about all the data that already swirls around it — its menu, its reviews and ratings and tags (descriptive words), its recipes, its ingredients, its suppliers (and how far away they are, if you care about that sort of thing), its reservation openings, who has been there (according to social applications), who do we know who has been there, its health-department reports, its credit-card data (in aggregate, of course), pictures of its interior, pictures of its food, its wine list, the history of the location, its decibel rating, its news…
And then think how we can annotate that with our own reviews, ratings, photos, videos, social-app check-ins and relationships, news, discussion, calendar entries, orders…. The same can be said of objects, brands — and people.
Thinking about Google’s synchronicity made me turn search on its head in my head. Rather than having to query a data base — how aughties that is – we will be able to point our phone — or whatever we call it — at anyone, anything, or anyone and get its story or ask about it or tell our own story about it. The challenge — which Google, among others, is attacking — is to organize all that annotation around the place, thing, or person.